Mother Knows Best: White Paper Helps Marketers Make Sense of How Moms Influence Food Perceptions and Purchases at Every Age

KANSAS CITY, Mo., May 2, 2013 /PRNewswire/ -- It's a common childhood experience, shuffling up and down grocery store aisles with Mom. Little do consumers know, though, that those moments mold their food perceptions into adulthood. A new Sullivan Higdon & Sink (SHS) FoodThink white...